Due in part to the relatively mild winter and spring climate, the south of Spain is attractive to overseas visitors–especially tourists from Northern Europe. While inland areas such as Jaén, Córdoba and the hill villages and towns remain relatively untouched by tourism, the coastal areas of Andalusia have heavy visitor traffic for much of the year.

Among the autonomous communities, Andalusia is second only to Catalonia in tourism, with nearly 30 million visitors every year. The principal tourist destinations in Andalusia are the Costa del Sol and (secondarily) the Sierra Nevada. As discussed above, Andalusia is one of the sunniest and warmest places in Europe, making it a center of “sun and sand” tourism, but not only it. Around 70 percent of the lodging capacity and 75 percent of the nights booked in Andalusian hotels are in coastal municipalities. The largest number of tourists come in August—13.26 percent of the nights booked throughout the year—and the smallest number in December—5.36 percent.

On the west (Atlantic) coast are the Costa de la Luz (provinces of Huelva and Cádiz), and on the east (Mediterranean) coast, the Costa del Sol (provinces of Cádiz y Málaga), Costa Tropical (Granada and part of Almería) and the Costa de Almería. In 2004, the Blue Flag beach program of the non-profit Foundation for Environmental Education recognized 66 Andalusian beaches and 18 pleasure craft ports as being in a good state of conservation in terms of sustainability, accessibility, and quality. Nonetheless, the level of tourism on the Andalusian coasts has been high enough to have a significant environmental impact, and other organizations—such as the Spanish Ecologists in Action (Ecologistas en Acción) with their description of “Black Flag beaches” or Greenpeace—have expressed the opposite sentiment. Still, Hotel chains such as Fuerte Hotels have ensured that sustainability within the tourism industry is one of their highest priorities.

Together with “sand and sun” tourism, there has also been a strong increase in nature tourism in the interior, as well as cultural tourism, sport tourism, and conventions. One example of sport and nature tourism is the ski resort at Sierra Nevada National Park.

As for cultural tourism, there are hundreds of cultural tourist destinations: cathedrals, castles, forts, monasteries, and historic city centre’s and a wide variety of museums.

It can be highlighted that Spain has seven of its 42 cultural UNESCO World Heritage Sites in Andalucia:

Alhambra, Generalife and Albayzín, Granada (1984,1994)

Antequera Dolmens Site (2016)

10th Century Caliphate City of Medina Azahara (2018)

Further, there are the Lugares colombinos, significant places in the life of Christopher Columbus: Palos de la Frontera, La Rábida Monastery, and Moguer) in the province of Huelva. There are also archeological sites of great interest: the Roman city of Italica, birthplace of Emperor Trajan and (most likely) Hadrian or Baelo Claudia near Tarifa.

Andalusia was the birthplace of such great painters as Velázquez and Murillo (Seville) and, more recently, Picasso (Málaga); Picasso is memorialized by his native city at the Museo Picasso Málaga and Natal House Foundation; the Casa de Murillo was a house museum 1982–1998, but is now mostly offices for the Andalusian Council of Culture. The CAC Málaga (Museum of Modern Art) Archived 20 November 2011 at the Wayback Machine is the most visited museum of Andalusia and has offered exhibitions of artists such as Louise Bourgeois, Jake and Dinos Chapman, Gerhard Richter, Anish Kapoor, Ron Mueck or Rodney Graham. Malaga is also located part of the private Carmen Thyssen-Bornemisza Collection at Carmen Thyssen Museum.

There are numerous other significant museums around the region, both of paintings and of archeological artifacts such as gold jewelry, pottery and other ceramics, and other works that demonstrate the region’s artisanal traditions.

The Council of Government has designated the following “Municipios Turísticos”: in Almería, Roquetas de Mar; in Cádiz, Chiclana de la Frontera, Chipiona, Conil de la Frontera, Grazalema, Rota, and Tarifa; in Granada, Almuñécar; in Huelva, Aracena; in Jaén, Cazorla; in Málaga, Benalmádena, Fuengirola, Nerja, Rincón de la Victoria, Ronda, and Torremolinos; in Seville, Santiponce.